Many people believe that European women are some of the most beautiful in the world. These people enjoy a wide range of top-notch cosmetic surgery and beauty treatments in addition to their naturally attractive characteristics. These include lipo, rhinoplasty, cosmetic therapies, breast augmentation, and other procedures carried out in cutting-edge settings by very skilled physicians. It makes sense that more and more people are turning to Switzerland for these solutions given the splendor industry’s explosive growth.

For the splendor market, the past few years have been specifically significant. Beauty has continued to thrive despite the once-hot trades in style and even extravagance goods nevertheless cooling due to its attractiveness, margins, and endurance during difficult sociopolitical and economic times.

Beauty is a simple method for leisure models to gain market share, which is one of the reasons for this trend. The category is a promising opportunity for growth due to its enormous dimensions, large profitability, and ongoing consumer demand. The major luxury brands have taken notice, as Richemont announced in september 2023 that it will construct a Laboratoire de Haute Parfumerie et Beauté and Kering hired charm in February 2022.

Although European standards of beauty perhaps seemed admirable, they can be harmful to dark women. According to analysis, dark women’s internalization of Western beauty standards—which is influenced by family, media, and peer norms—can have a major negative impact on the course of their lives. These results include everything from self-perception to academic success, sexual behaviour, and job prospects.